Grizfolk, an alternative rock quintet, has been catapulted into the spotlight by a distinctive sound that forges sharp, raw vocals with edgy electronic textures and heavy guitar and drums. KCRW’s Jason Bentley championed Grizfolk as one of his favorite new bands inviting them to appear on KCRW’s “Morning Becomes Eclectic”, Spotify put them on its list of Artists to Watch for 2014, and alt-rock chart-topper Bastille handpicked Grizfolk to open on its fall 2014 arena tour. “The Struggle,” from Grizfolk’s 2014 EP From The Spark (Virgin Records), introduced the band at radio stations across the country early in 2014, and is followed by the driving pulse of the band’s first modern rock single “Hymnals.” Remix veteran RAC also released his version of “The Struggle,”which quickly climbed to #1 on Hype Machine.
Formed in Los Angeles, the members of Grizfolk come from two different continents and vastly disparate musical backgrounds. Indie rock singer Adam Roth left the small Florida town he grew up in and headed west about the same time that Swedish producers Fredrik Eriksson and Sebastian Fritze decided to trade the snowdrifts of Stockholm for the palm trees of Southern California. After marrying the effortless range of Adam’s heartfelt vocals with Fredrik’s piercing guitar and the harmonizing keys of Sebastian, Grizfolk expanded to include the similarly alt-rock-minded Bill Delia and Brendan James.
The band has been winning acclaim for its electrifying performances and striking songs ever since. The LA Weekly praised Grizfolk’s “lyrically vivid stories” and “hook heavy power,” and The Burning Ear described “Hymnals” as ‘riding an unstoppable wave of percussion, keys, guitar, and singer Adam Roth’s epic vocals.” Grizfolk wrote and recorded “Way Back When,” a rocking celebration for the end title sequence of DreamWorks’ Mr. Peabody & Sherman and performed at the “Film on the Rocks” series at Colorado’s legendary Red Rocks Amphitheatre. The band’s music has already been licensed by MTV’s “Generation Cryo,” The CW, and the Hard Rock Hotel’s “Sound of Your Stay” program. In addition to touring with Bastille, Grizfolk has opened for many other artists on the alternative circuit, including Haim and Wild Cub.